Research and teaching interests: Media and cultural studies, Korea media and popular culture.
Research Keywords (based on publications): Media production studies, textual analysis, audience interpretation of media, race, gender, sexuality, multiculturalism, tourism, Korean Wave, Korean popular culture, reality TV, comedy, K-pop, Korean drama
Academic employment:
- Professor, School of Media & Communication, Korea University, Seoul, Korea (2009-)
- Director, Center for Teaching & Leaning, Korea University, Seoul, Korea (2019-2021)
- Director, Educational Media Center, Korea University, Seoul, Korea (2012-2014, 2017-2021)
- Vice Dean, Graduate School of Media and Communication, Korea University, Seoul, Korea (2017-2021)
- Visiting Scholar, Centre for Policy Research on Science and Technology, Simon Fraser University (2015)
- Assistant Professor, Department of Communication, Hope College, Holland, MI, U.S.A. (2006-2009)
Education:
- Ph.D. Annenberg School for Communication, University of Pennsylvania, U.S.A.
- M.A. School of Communication, Simon Fraser University, Canada
- B.A. Department of Communication, Yonsei University, South Korea
Doctoral dissertation title:
Race on Reality TV: How the Genre Mediates Textual Construction and Audience Reading of Race (Dissertation committee: Barbie Zelizer, Oscar Gandy, Katherine Sender)
Edited book:
Baruh, L. & Park, J. (Eds.) (2010). Reel Politics: Reality Television as a Platform for Political Discourse, Newcastle upon Tyne: Cambridge Scholars Publishing.
Translation:
Ien Ang, (trans. Ji Hoon Park) (1986/2018). Watching Dallas: Soap Opera and the Melodramatic Imagination, Seoul: Nanam.
Book (Co-authored):
Harmonious Diversity: Diversity for Coexisitence. Dong Asia Books.
Media and Community. Culture Look.
The Life and Culture of Women. Ewha Books.
TV after Television: The TV landscape after the Post-Mass Media Era. Hanwool.
Korean Media and Cultural Politics of Minorities. Communication Books.
Peer-Reviewed International Journal Article (SSCI, A&HCI):
Kim, K. A., Park, J., Yoon, S., Wang Y., Bae, H., & Luc, K. T., (2023). Duality of K-Content in the Era of Netflix:
An Investigation of Korean “Netflix Original” Characteristics. International Journal of Communication, 17, 7015-7039.
Park, J., Kim, K. A., & Lee, Y. (2023). Netflix and Platform Imperialism: How Netflix Alters the Ecology of Korean TV Drama Industry. International Journal of Communication, 17, 72-91.
Lee, J, Lee, R., & Park, J. (2020). Unpacking K-pop in America: The Subversive Potential of Male K-Pop Idols’ Soft Masculinity. International Journal of Communication, 14, 5900-5919.
Park, J., Lee, J., & Lee, Y. (2019). Do Webtoon-Based TV Dramas Represent Transmedia Storytelling?: Industrial Factors Leading to Webtoon-Based TV Dramas. International Journal of Communication, 13, 2179-2198.
Park, J., Lee, Y., & Seo, H. (2019). The Rise and Fall of Korean Drama Export to China: The History of State Regulation of Korean Dramas in China. International Communication Gazette. 81(2), 139-157.
Yoon, B., Park, J., & Lee, J. (2018). Illusion of Change: Audience Reading of Male Childcare Reality Shows in Korea. Asian Women. 34(4), 1-20.
Park, J. (2018) Cultural Implications of International Volunteer Tourism: A Case Study of American Students’ Cross-Cultural Experiences in Cameroon. Tourism Geographies. 20(1), 144-162.
Han, W., Lee, S., & Park, J. (2017). Gendering the Authenticity of Military Experience: How Male Audiences of a Korean Reality Show Real Men Construct Hegemonic Masculinity in Online Bulletin Board. Media, Culture & Society. 39(1), 62-76.
Park, J., Lee, C., Yoo, C., Nam, Y. (2016). An Analysis of the Utilization of Facebook by Local Korean Governments for Tourism Development and the Network of Smart Tourism Ecosystem. International Journal of Information Management. 36(6), 1320-1327.
Cha, N., Lee, S., & Park, J. (2016). Construction of Obedient Foreign Brides as Exotic Others: How Production Practices Construct the Images of Marriage Migrant Women on Korean Television. International Journal of Communication. 10, 1470–1488.
Lee, S. & Park, J. (2012). We Need a Committee for Men’s Rights: Reactions of Male and Female Viewers to Reverse Gender Discrimination in Korean Comedy. Asian Journal of Communication. 22(4), 353-371.
Park, J. (2011). Confronting Racial Prejudice: The Ideological Implications of Racial Conflict on ABC’s Wife Swap. Continuum: Journal of Media and Cultural Studies. 25(3), 317-331.
Park, J. (2009). The Uncomfortable Encounter between an Urban Black and a Rural White: The Ideological Implications of Racial Conflict on MTV’s The Real World. Journal of Communication, 59(1), 152-171.
Park, J., Gabbadon, N., & Chernin, A. (2006). Naturalizing Racial Differences Through Comedy: Asian, Black, and White Views on Racial Stereotypes in Rush Hour 2. Journal of Communication, 56(1), 157-177.
Peer-Reviewed Korean Journal Articles (KCI):
Ban, S., Ro, H. & Park, J. (2024). An Exploratory Study of BL Webtoon Consumption: A Study of the Users’ Behavior and Their Perception of Genre Characteristics and LGBTQ Representation. Media, Gender & Culture. 39(1). 233-281.
Ko, C. & Park, J. (2024). An Exploratory Study of Korean LGBTQ+ People’s Reception of Queer Content on Netflix. Media, Gender & Culture. 39(1). 5-61.
Park, J. (2022). How Do Women on a Career Break Read <Kim Ji-Young: Born in 1982>?: A Reception Analysis of Women Who Have Experienced a Career Break, Media, Gender & Culture, 37(3), 5-50.
Wang, Y. & Park, J. (2022). Homeland vs. Korean idols: Cyber-nationalism in Chinese K-Pop Fandom. Global Cultural Contents, 52, 163-182.
Xuan, Ying & Park, J. (2022). A Comparative Study on the Localization of a Reality Television Format with the Cases of <Good People> and <Exciting Offer Season 1>: From the Perspectives of the Rule of Law and the Rule of Li. Korean Journal of Communication Studies, 30(1), 97-121.
Lee, Y., Park, J.,Yue, W, Bae, H., & Yoon, S. (2021). The Changes in the Media Industry Since 2000: A Focus on the Number of Dramas and the Source of Drama Development Journal of Broadcasting and Telecommunications Research, 35(5), 155-190.
Lee, Y., Park, J., Bae, H., Yue, W., & Yoon, S. (2021). Two different methods of development TV shows based on the availability of A-list writers: Writer-led drama developing methods and producer-led drama developing methods, Korean Journal of Broadcasting, 35(5), 155-190.
Park J. (2021). Main Issues and Goals of Early Korean Independent Queer Film: Interviews with Directors. Media, Gender & Culture. 36(1). 181-228.
Lee, H. & Park, J. (2021). “Hyeji” as a Discourse of Preferential Treatment of Women and Reverse Discrimination against Men: How does Young Male Online Gamers’ Emphasis on Fairness Lead to Misogyny? Broadcasting & Communication, 22(1). 1-16.
Min, H., Xie, L., & Park, J. (2019). Troubles in the Globalization of Korean Universities: The Lack of Communication and Emerging Tension between Domestic and International Students. Korean Journal of Communication Studies, 27(1). 5-32.
Park J., Park, J., Yoon, B. Lee, J. (2016). Representation of School Violence on Television: A Study of Current Affairs Programs. Broadcasting & Communication, 17(3). 139-174.
Lee, D. Park, J., Park, S. & Kim, T. (2015). Uses, Effects and Current Issues about Korean Box Office Information System. Cineforum, 22. 377-412.
Han, J. & Park, J. (2015). Can Fashion Magazine Photos Be More Creative?: The Factors Causing the Lack of Creativity of Licensed Fashion Magazine Photos. Journalism and Communication, 19(4). 173-199.
Jang, Y. & Park, J. (2015). Audience Reading of North Korean Refugees on TV: A Case Study of <Now On My Way to Meet You>. Speech & Communication, 27. 225-254.
Kim, J. & Park, J. (2015). Feminist Documentary in a Postfeminist Era: Perceptions of the Feminist Filmmakers. Journal of the Korea Contents Association, 15(6). 104-114.
Lee S. & Park, J. (2014). How Webtoons Represent the Young Generation and Their Issues: An Analysis of <You and Your Library>, <the God of Spa>, and <Infinite Power>. Speech & Communication, 23, 209-242.
Choi, M., Park, J. & Park, J. (2013). The Narrative of Growth on Korean Reality Audition Program: The Production Study of SBS’s <Kiss & Cry>. Journal of Communication Science. 13(4). 590-618.
Park, J. (2013). Korean Media’s Perspectives on Sexual Minority: Televisual Images of Hong Suk-Chon and Ha ri-Su. Media, Gender & Culture. 16. 5-42.
Park, J. (2013). Korean Documentaries’ Perspectives on the Third World: Interviews with the Documentary Directors and Writers. Korean Journal of Broadcasting. 27(4). 45-84.
Park, J. & Lee J. (2012). Producers’ and Audiences’ Perspectives on Korean Documentaries on the Third World: A Case Study of <Tears in Africa> on MBC. Broadcasting & Communication. 13(4). 83-121.
Jo, S. & Park, J. (2012). The Representation of Politics in Fictional Political Dramas in Korea: An Analysis of <City Hall>, <Dae-Mul>, and <President>. Peace Studies.
Park J. (2011). Communicating Class, Tastes and Distinction: The Social Implications of Replica Designer Handbag Consumption. Journal of British & American Studies
Kim J. & Park, J. (2011). A Study of Teen Idol Domination in Korean Popular Music. Media & Performing Arts. 6(1). 145-172.
Park, J. (2010). Racial Triumph and Success on Reality Game Show: The American Dream and Race on The Apprentice. Journal of British and American Studies. 23. 129-159.
Ryue, K. & Park, J. (2010). An Exploratory Study of International Dating in Korea: Discourses about Race. Media, Gender & Culture. 16. 37-74.
Park, J. & Heo. C. (2010). Asian Images in Hollywood Film and Television: Industrial Perspectives. The Journal of Asiatic Studies. 53(3). 171-198.
Park J. & Ryue, K. (2010), The Ideological Implication of the Production Process and Practice of an International Current Affairs Program: The Representation of the West and the Third World on MBC’s <W>. Media & Society. 18(2). 2-39.
Park, J. (2010). Remembering a Haven from Shame: Construction of Japanese American Memory in Seabrook. Journal of American Studies. 41(1). 277-302.
Park J. & Ryue, K. (2009). The Social implications of Charity Reality Programs: Discourse about Poverty in Developing Countries. Communication Theory. 5(2). 142-184.
Book Chapters:
Park, J. (2021). LBGTQIA Portrayed by the Media, Harmonious Diversity: Diversity for Coexisitence. Dong Asia Books. 88-107.
Park, J., Lee, J., & Lee, Y. (2019). Do Webtoon-Based TV Dramas Represent Transmedia Storytelling?: Industrial Factors Leading to Webtoon-Based TV Dramas. In D. Y. Jin (Ed.). Transmedia Storytelling in East Asia: The Age of Digital Media. London. Routledge. 111-129.
Park, J. (2018). "Are Community and Community Media Only for Minorities?" Media and Community. Seoul: Culture Look.
Park, J. (2018). "Lesbian, Gay, Bisexual and Transgender Studies," in D. Y. Jin & N. Kwak (Eds). Communication, Digital Media, and Popular Culture in Korea. Lanham, MD: Lexington. 405-422.
Lee, S. & Park, J. (2013). Postfeminism and Comedy: KBS’s Gag Concert and the Discourse of Reverse Discrimination, in Yoo, S. (Eds.). The Life and Culture of Women, 174-207.
Park, J. (2012). The Social Implications of Charity Reality Programs: Discourse about Poverty in Developing Countries, TV after Television: The TV landscape after the Post-Mass Media Era. Hanwool. 271-299,
Park (2011). History and Development of Korean Queer Media. Korean Media and Cultural Politics of Minorities. Communication Books. 321-364.
Park, J. & Baruh, L. (2009). “Race on Reality TV: Theoretical Debates on the Genre’s Progressive Potential,” in Baruh, L. and Park, J. (Eds.). Reel Politics: Reality Television as a Platform for Political Discourse, Newcastle upon Tyne: Cambridge Scholars Publishing. 1-21.
Awards:
- Best Original Screenplay Award, Choongmuro Short, Independent Film Festival. (2022)
- Excellence Award, Jeolla Nouvelle Vague Film Festival (2022)
- Top research paper award, Korean Association for Broadcasting & Telecommunication Studies (2021)
- Granite Tower Teaching Award, Korea University: 14 times since 2009 (top 5% of student course evaluation)
- Excellent Teaching Awards, Korea University: 8 times since 2009 (top 20% of student evaluation)
- ICA Top Three Paper (2012),
- Towsley Research Award (2009), Hope College
- AEJMC Top Student Paper Award (2005)
- Kappa Tau Alpha Research Award (2005)
- ICA Top Student Paper Award (2005)
Fictional Film Production:
I, Fair (23 min, 2022)
- Director, producer, and writer.
- Jeolla Nouvelle Vague Film Festival (September 2, 2022). Excellence Award.
- Choongmuro Short, Independent Film Festival (November 5, 2022). Best Original Screenplay Award. Best Female Actress Award.
- Cheonan International Short Film Festival (2022). Best Female Actress Award.
Documentary Productions:
“When the West Brings Civilization Back to Africa” (88min, 2008)
- Director, producer, and writer.
- Aired on Michigan’s WGVU (Michigan’s PBS affiliate) (July 1 & 5. 2009).
- Special Screening at the Knickerbocker Theatre (October 18, 2008) a Q&A session with the audience post-screening.
“Latina, Rome, and Their Family” (25min, 2004)
- Director, producer, and editor.
- NewFest: The 17th New York Lesbian, Gay, Bisexual, & Transgender Film Festival (June 6, 2005, New York).
- Special Screening at the Pioneer Theatre (December 7, 2005) in Manhattan with a Q&A session with the audience post-screening.
- Africa in the Picture: Reframing Tradition (September 11, 2006, Netherlands).
- The 25th Chicago Lesbian & Gay International Film Festival (November 5, 2006, Chicago, IL).
“I Am Who I Am: My Life As A Transsexual” (56min, 2003)
- Director, producer, and editor.
- Aired on Philadelphia’s WYBE Public Television (February 18, 2004).
- Pride of the Lehigh Valley Queer Film Festival (October 16, 2004, Bethleham, PA).
- Tranny Fest (November 15, 2003, San Francisco).
- Philadelphia Transgender Film Festival (May 24, 2003, Philadelphia, PA).
- The 2nd Transhealth Conference (May 3, 2003, Philadelphia, PA).